The YMCA of Metropolitan Chattanooga

As Marketing Manager for the YMCA of Metropolitan Chattanooga, I oversee branch-specific marketing for 10 YMCAs across East Tennessee and North Georgia, developing and executing campaigns that connect each branch with its community.

My work spans graphic design for print, digital, billboards, apparel, signage and more, alongside social media management, email campaigns, website design and management, donor communications and integrated campaign strategy. I lead creative development across a wide range of marketing avenues, from campaign strategy and design, to TV commercial creative & art direction.

The role combines strategy, design, storytelling and hands-on execution, allowing me to turn complex organizational goals into clear, engaging marketing that reaches relevant demographics across channels and communities.

All materials belong to the YMCA, not for sale or reuse.

Membership Branches:

Downtown Family YMCA

Cleveland Family YMCA

Hamilton Family YMCA

North River Family YMCA

Branch Offerings:

Fitness Facilities; group exercise studios, gymnasiums, wellness centers and more both cardio & strength training options.

Child Care; Child Watch spaces, preschool, summer camp, school break camp, after school programs & more.

Aquatic Centers; indoor & outdoor pool(s) hosting water fitness classes, swim lessons, lifeguard courses, birthday parties & more.

Sports & Athletics; Adaptive baseball, soccer and basketball, youth sports like volleyball, soccer, basketball, swim & more.

Service Branches:

YMCA Camp Ocoee

North Georgia YMCA

YMCA Y-CAP Cleveland

YMCA Y-CAP Chattanooga

J.A. Henry YMCA

YMCA Preschools

Fundraising Campaigns:

Community Support Campaign, Capital Campaign, Heritage Club, Donor Communications & More.

Partnerships:

Chattanooga Red Wolves SC, Chattanooga Football Club, IRONMAN Chattanooga & more.

Through my work with the YMCA, I’ve created promotional campaigns, event materials, digital assets, social media content and more for partner events and organizations including CFC, Chattanooga Red Wolves SC, NORSPRING Med-Spa, United Way (TN), the Chattanooga Track Club and more. From co-branded campaigns to community events, I translate shared goals into creative that feels cohesive, engaging and built to connect with the people who matter.