

Ironworks America
​During my time as Senior Designer for Ironworks America, I created the brand style guide, landing on an elegant approach that matched the product and key demographic. Employing stunning imagery of elegant homes featuring custom iron products, bold yet clean typography and ample negative space, all to allow the striking simplicity of the products to shine.​




01
Email Design
For these email designs, I applied the brand guide by using high-end, light and airy photographs, luxurious typefaces, and ample negative space to enhance the visual lightness of the images.
Each image within the email links directly to its respective product. The "Door of the Month" email was sent out monthly, while the catalog email was part of our weekly newsletters and updates.
Notably, the image showcasing our catalog on a coffee table was entirely created from scratch. I designed the coffee table scene in AI software, enhanced it to a hyper-realistic level with additional AI tools, and then meticulously Photoshop-ed our catalog onto the table, adjusting the white balance and shadows for a seamless, realistic look.
02
Web Hero Designs
Each web hero design was tailored to align with the high-end brand identity, employing a strategic blend of bold visuals and clear, persuasive calls-to-action. I utilized responsive design principles to ensure these hero sections look stunning across all devices, from desktop to mobile.


03
Catalog Designs
These catalog covers, and the entirety of the 2024 master catalog were meticulously crafted to reflect the sophistication and craftsmanship of the company’s products, enhancing their appeal to high-end clientele.
04
Direct Mail Designs
In this project, I developed a series of eye-catching direct mail pieces designed to drive engagement and response. The focus was on creating visually appealing designs and utilizing effective CTAs that capture attention and convey key messages clearly.














05
Social Media Designs
My goal was to I create a series of visually compelling social media designs tailored to boost engagement and strengthen brand presence across various platforms. The focus was on crafting eye-catching graphics that resonate with target audiences and align with the client's brand identity.