Ironworks America

As Graphic Designer & Marketing Team Lead at Ironworks America, I developed the company’s brand style guide and established a cohesive visual identity for its marketing presence. I defined the creative direction across typography, color palette, overall visual standards, as well as brand voice, creating a refined aesthetic aligned with the brand’s intended audience.

The visual system emphasized sophisticated imagery, clean typography and intentional negative space, creating a polished, editorial-inspired look across marketing materials and digital content while allowing the featured wrought-iron products to remain the visual focus.

Email Design

Created promotional and informational email campaigns using the established brand identity to communicate key offerings, applications and brand differentiators. Each campaign balanced clear messaging, strong visual hierarchy and calls to action to create a cohesive experience and encourage engagement.

Design Process:

Applied the brand style guide to develop visually engaging layouts, creating distinct content sections, compelling imagery and clear pathways through each message. Designed recurring campaigns and newsletters as part of a broader digital marketing strategy, maintaining visual consistency while adapting the content and layout to different communication goals.

Web Hero Designs

Each web hero design was tailored to align with the high-end brand identity, employing a strategic blend of bold visuals and clear, persuasive calls-to-action. I utilized responsive design principles to ensure these hero sections look stunning across all devices, from desktop to mobile.

View Catalog

Catalog Designs

Designed the covers for the IA Modern and 2024 Master catalogs, developing a polished editorial layout that translated the established brand identity into a cohesive print publication. Carefully considered typography, imagery, hierarchy and composition to create a refined, easy-to-navigate catalog experience.

Direct Mail Designs

Direct mail campaign designed to drive engagement and brand awareness. Visually appealing postcard design paired with effective CTAs that captured attention and conveyed key messages clearly.

Brand Awareness is Brand Authority.

Social Media Designs

A series of visually compelling social media designs tailored to boost engagement and strengthen brand presence across various platforms and channels such as Instagram, Pinterest, Facebook, and TikTok.

The focus for this client was honing in on their demographic through high quality imagery.

Paired with intentional design and copywriting, eye-catching graphics that resonated with target audiences and aligned with the client's brand identity were created.